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    Functionality is necessary to achieve impactful user experience. Our UX/UI services concentrate on how end-users interact with your company, services, or products. This involves interviewing users to create a persona. We also create user flows and conduct usability tests to ensure your product meets the needs of the users and actually solves the problem at hand. If the product doesn't solve the problem, it’s considered bad UX. If the product doesn’t offer clear navigation, it is considered bad UI. Once the prototypes are approved, our programming experts begin working on bringing the concepts to life.