All Work

The Urban Gentry

The Urban Gentry is the premiere YouTube destination for horology and lifestyle enthusiasts. What sets The Urban Gentry apart is its inclusion of all levels of watches, its candid but respectful approach to reviewing them, and its key message about the continued importance of watches to complete the attire of any well rounded individual no matter the cost of the timepiece. The Urban Gentry came to us in need of a logo, style guide, brand colors, and logo placement. Additionally, we developed their community website with features including an in-depth profile setup and custom blog.

Logo Redesign

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